The Sweet Journey of Daniel Herskovic and Mayana Chocolate
Turning Passion into a Successful Business
Daniel Herskovic didn’t always dream of becoming a chocolatier. His journey began in the kitchens of some of the finest restaurants in New York, San Francisco, and Chicago, where he refined his culinary skills. However, it was his desire to offer his customers a memorable treat that sparked the idea that would lead him to found Mayana Chocolate in 2008.
Daniel’s story is that of a passionate chef who transformed a simple gift into a nationally recognized luxury chocolate brand. Today, his creations are a benchmark in the world of gourmet chocolates and are sold in prestigious chains like Whole Foods.


Turning Passion into a Successful Business
Daniel's story is one of passion transforming a simple gift into a nationally recognized luxury chocolate company. Today, his creations are a reference in the gourmet chocolate industry and are sold in prestigious chains like Whole Foods.

Like any entrepreneur, Daniel faced significant challenges in turning his love for chocolate into a sustainable business. From mastering the complexities of chocolate tempering to managing large-scale production, every step required determination, learning, and expert guidance.
Lessons for Entrepreneurs
Daniel's journey offers valuable lessons for aspiring entrepreneurs:
- Passion is the foundation, but education and preparation are key. Daniel sought training from the best chocolatiers worldwide to perfect his craft.
- Adaptation and evolution are crucial. From oversized truffles to award-winning chocolate bars, continuous improvement has been a cornerstone of his success.
- Strategic support makes a difference. Without financial backing and expert guidance, Mayana Chocolate wouldn't have grown into an industry leader.
- Build a brand with a unique identity. Daniel and his wife, Tamara, created not just exquisite chocolates but also a visually and sensorially distinctive experience that sets Mayana apart in the market.
Today, Daniel not only focuses on refining his chocolate creations but also shares his experience with entrepreneurs looking to turn their dreams into thriving businesses. His story proves that with passion, strategy, and the right support, anyone can transform their talent into a successful enterprise.
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